Like many small businesses, Sincerely, Elle began with a dream — and a deep love for the tiniest, most beautiful details. From the moment we (Kristen and Kevin) found out we were expecting our first child, our obsession with children’s clothing began. We couldn’t resist collecting adorable pieces for our soon-to-arrive little one, Ellarie Patrice. Once she arrived, that passion only grew — we searched everywhere for charming, high-quality outfits, from local boutiques to online finds and even the occasional consignment treasure.

After more than a year of curating and collecting, Kristen had a realization: Why not design our own? She believed she could create pieces that were just as timeless, thoughtful, and joyfully detailed as the ones we loved most — not only for Ellarie, but for all the little ones out there. So, we made it official: we registered our business with the State of Georgia and began designing.

The journey hasn’t been without challenges — from navigating suppliers and tariffs to learning the hard way what true quality requires. But every setback has shaped our commitment to excellence. We’ve refined our process, built relationships with trusted manufacturers, and set a high standard that every Sincerely, Elle piece must meet.

Now, after welcoming baby #2, Wiley, in August 2025, Kristen has taken the leap to pursue this dream full-time. With her complete focus and our shared passion, Sincerely, Elle is growing faster than ever — and our creative energy is overflowing with new ideas.

At Sincerely, Elle, our mission is simple: to design children’s clothing that feels as special as the moments it’s made for. Each collection is thoughtfully created to be unique, one-of-a-kind, and full of heart — pieces that capture childhood’s sweetness with heirloom-level quality and distinctive design.

We’re so glad you found us and hope you’ll join our growing community. Visit our VIP Facebook group to see our latest designs and be part of our journey.

With love,

Sincerely, Elle